Sunday, July 20, 2008

The Current State of the Concert Industry
by Julia Berlin

On Wednesday, July 16th, GRAMMY® Campers were given the remarkable opportunity to be part of the Current State of the Concert Industry Panel. Notable guests included Paul Tollett, co-founder of Goldenvoice and producer of the annual Coachella Music and Arts Festival; Larry Jacobson, manager of metal-rock band Avenged Sevenfold; Steve Rennie, manager of alternative-rock band Incubus, and Brad Goodman, Vice President of the William Morris Agency. Susan Rosenbluth, Vice President and General Manager of AEG Live moderated the panel. Campers were stoked to say the least.

Rosenbluth kept the communication between the campers and panelists open by asking questions such as, “Just how much would you pay to see your favorite band?” Shout outs ranged from $75 to $300. Additionally, she touched on the familiar debate of purchasing CDs versus downloading to get the business perspective of the managers. Jacobson discussed his overseeing of the A7X merchandise -- from each design to the printing company, thus bringing A7X near the top of the list in band merchandise.

Yet you can still be a success and have fun while losing thousands and thousands of dollars, as proven by the first two Coachella’s in 1999 and 2001, according to Tollett. The California-based festival has long since broken even, but Tollett taught GRAMMY Campers that the moral of having fun and losing money is not simply giving up but sticking with your inspiration…and also to have good sponsors.

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